Europe’s retailers want the best for Europe’s shoppers – in terms of price, quality, service and choice.
But prices in Europe are artificially inflated because of hidden fees for debit and credit cards –
fees which all shoppers end up paying for. We believe Europe’s shoppers have the right to know …
That’s why we have set up this website – to inform shoppers of the hidden fees and to encourage
decision-makers to crack down on the hidden fees and anti-competitive practices of
Visa, MasterCard and the banks behind them.

To find out more about us or to contact us, click here.